To inspire his young workforce to create their long-term success, Managing Director of Akashic Ventures Aaron Passley has been talking about a genuine route to success.
Everyone defines their success, but with the right guidance the process can be accelerated, working with some of Leeds’s hardest working entrepreneurs, the firm speak out on how they can map out their route to success. Akashic Ventures is Leeds’s newest event marketing company. The firm’s collective of passionate marketing professionals creates dynamic and engaging spaces to interact with consumers on a face-to-face basis. Working on behalf of the UK’s most exciting brands Akashic Ventures work to increase customer acquisitions and promote a positive brand awareness even in the most competitive markets.
On their constant strive to inspire their staff and contractors, recent meetings have followed a theme of sourcing inspiration through others and the importance of carefully selecting your inner circle to maintain a positive influence. Figuring out if an inner circle is right, is easy, write down your ten closest friends and question if they are pushing for their goals, encouraging personal development or content with their current situation. If the answer is no, it could be time to find some new friends.
Aaron Passley, MD of Akashic Ventures, is firm in his belief that carefully set out goals are a key feature of success. Adopting a no excuses mentality is crucial in quick succession for the personal brand, ensuring follow through is always made to build integrity. Aaron Passley shares how to set SMART goals:
S.M.A.R.T. goal setting: Specific – Make sure the goal is specific, question, what, when, where, how, with whom, and are there any limitations. The clearer the goal, the more likely to achieve a SMART goal.
S.M.A.R.T. goal setting: Measurable – Making sure a goal is measurable to gauge success or not is vital.
S.M.A.R.T. goal setting: Attainable – ensuring resources including time, skills and funds are available to reach the goal, will protect morale.
S.M.A.R.T. goal setting: Relevant – make sure the goal is a personal one, and not to impress peers.
S.M.A.R.T. goal setting: Timely – Set a time frame to ensure resources aren’t drained, and a sense of urgency is placed on all activities.
Weekly goal setting is a part of the firms’ processes, having all staff and contractors committed to personal and professional development is how the firm can accelerate their growth strategies.